Soft-touch coatings continue to gain popularity across automotive interiors, consumer electronics, appliances, packaging, furniture, and industrial applications because of their premium tactile feel and matte aesthetic. However, developing a soft-touch coating that also delivers reliable scratch resistance, mar resistance, durability, chemical resistance, and long-term surface performance remains one of the most difficult formulation challenges for coating formulators.

Many soft-touch systems initially look excellent during development but begin showing visible scratches, gloss inconsistency, dirt pickup, blocking issues, fingerprint sensitivity, or surface damage during real-world handling and commercial use. The challenge becomes even more complex when formulators attempt to balance tactile softness with durability, especially in modern low-VOC and waterborne coating systems.

This Expert Quick Session is designed to help coating formulators understand how to strategically formulate scratch-resistant soft-touch coatings without sacrificing premium feel and appearance. The session will focus on practical formulation approaches, resin selection strategies, additive interactions, surface performance optimization, curing considerations, durability balancing, and industrial performance expectations relevant to real commercial coating applications.

Practical formulation strategies for developing commercially reliable soft-touch coating systems.

1. Balancing soft tactile feel with high scratch and mar resistance

2. Resin selection strategies for durable premium soft-touch coating performance

3. Reducing fingerprint marks, blocking issues, and visible surface damage

4. Improving scratch durability without creating overly hard coating surfaces

5. Additive combinations influencing slip, feel, surface smoothness, and durability

6. Formulating commercially reliable soft-touch coatings for demanding industrial applications

Who Should Attend

• Coating Formulators

• Paint & Coating R&D Professionals

• Technical Managers

• Product Development Specialists

• Additive & Resin Suppliers

• Industrial Coating Manufacturers

• Automotive Coating Professionals

• Consumer Electronics Coating Teams

• Furniture & Appliance Coating Professionals

• Surface Performance Specialists

Join This Expert Quick Session and Build Premium Scratch-Resistant Soft-Touch Coatings